Web Design & SEO | Case Study

Project Overview

Winnetu Oceanside Resort is the quintessential family and couples resort situated on New England’s largest island, Martha’s Vineyard. Surrounded by beautiful beaches this family owned island getaway offers visitors the ultimate Martha’s Vineyard experience with an extensive range of complimentary and optional amenities making it the ideal location for family reunions, weddings, retreats and meetings.

Winnetu’s website was approaching the end of its 10th year in operation and it’s older IFrame structure meant that much of the website was invisible to search engines. Winnetu partnered with Hotel Website Designers, a business unit of Internet Intelligence Works, to redevelop the website with the view to improving the resort’s visibility online, improving online revenue opportunities and providing visitors with interactive tools to explore the resort and plan their trip or function.

The website launch was combined with an ongoing Search Engine Optimisation program to help drive traffic growth and maximise the Return on Investment (ROI). Since going live traffic has increased significantly to over 52,100+ visits per month. Furthermore, the websites design has significantly improved online conversion opportunities with over 50% of website vistors proceeding to the reservations page, a significant step up from the industry average.

Project Results

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