Web Design & SEO | Case Study

Project Overview

A major brand of the InterContinental Hotels Group, Crowne Plaza manages over twenty hotels and resorts throughout Australia and New Zealand.

With the growing importance of geo-location in the Search Engine algorithms, Crowne Plaza Australia and New Zealand chose iiWorks to initially explore the best way to ensure that their local properties would reach the top of the Search Engine results for geographic-related search phrases.

iiWorks presented a “micro site” strategy that would enable local brand-standard compliant websites (with fully functional and Search Engine-friendly Content Management Systems) to be rolled out across the region in a highly efficient and cost-effective program.

Project Results

Here at iiWorks our internet marketing consultants bring together leading edge, best practice web design, the best SEO company services, innovative social media marketing strategies, practical web conversion tactics and more, for segments ranging from banking and finance to professional services to the highly competitive hotel and travel online marketing space.

Our internet marketing plans, strategies and tactics deliver a cohesive solution that works, on time and on budget, increasing your web traffic, lead generation and conversion to create significant online revenue growth – Contact Us today in Sydney, Melbourne, Brisbane or San Francisco – we’re here to help you grow…

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