Search Engine Optimisation & Conversion... Web Development & Design...

Hotel Web Design & Hotel SEO | Case Study

Client:

The Sebel Pier One – Sydney, Australia

URL:

www.sebelpierone.com.au

Segment

Travel Hotels & Lifestyle

Status:

Ongoing SEO Program

Project Overview

The Sebel Pier One Sydney is a 4.5 star premium hotel located on the absolute waterfront of Sydney Harbour – 165 rooms and extensive conference and event facilities.

The key design challenge for our Web Design Works team was to position this waterfront hotel to reach both the weekend leisure market as well as mid-week corporate accommodation and business meetings segments. Subtle use of key images and a deliberately “monotone” design framework allows the high quality photography to almost reach out of each page to grab, engage and compel web visitors to book.

In recognition of the dominance Search Engines have when it come to hotel choices, our SEO Works Business Unit provides The Sebel Pier One with an active ongoing SEO program focusing on accommodation, conference and meetings, restaurant and wedding related keywords.

Project Results

Page 1 results on Google for… Highlights…
  • hotel Sydney
  • hotels Sydney
  • accommodation Sydney
  • luxury hotel Sydney
  • Sydney hotel deals
  • Sydney hotel packages
  • waterfront Sydney hotel
  • meeting rooms Sydney
  • conference venues Sydney
  • wedding reception venues Sydney
Visits

  • Over 35,000 visits per month

Page views

  • 5.1 page views per visit

Conversion

  • 22.4% of visitors click to book online

Conferences & Events

  • Over 100 Conference and Event Requests For Proposals per month
And appearing on Page 1 for over 200 more high demand keyword phrases
“From the first month of going live with our new site our web results have continued to grow impressively and now we have consolidated our online presence. This year we had our best conference and event revenues ever.”



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sydney

Level 39, 2 Park Street
Sydney
NSW 2000
Australia

P: +61 (0)2 9954 6655 or
P: 1300  iiWorks [1300 449 675]

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San Francisco
CA 94105
USA

P: +1 415 912 2880

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SEO & Web Design by iiWorks
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