Search Engine Optimisation & Conversion... Web Development & Design...

Internet Marketing & SEO Strategy | Case Study

Client:

SiteMinder – Global

URL:

www.siteminder.com

Segment

Online Software As A Service

Status:

Ongoing Search Engine Optimisation Program

Project Overview

Siteminder is an industry leader in the provision of Channel Management “Software As A Service” and Online Hotel Reservation Systems with over 3,000 users spread across the globe.

As their global footprint was expanding, Siteminder was seeking the best practice internet marketing, SEO and web development strategy that would enable them to dominate their competitors at a country, regional and global level.

The team at iiWorks completed a detailed analysis of Siteminder’s competitor set at each geographical level as well as an analysis of best practice internet marketing strategies for international Software As A Service providers from other industries. The resulting recommendations are being progressively rolled out in Europe and Asia with further global expansion scheduled.

Project Results

Page 1 results on Google for… Highlights…
  • channel manager
  • online booking software
  • online booking systems
  • property management system integration
  • channel management software
  • online channel manager
  • hotel reservations software
  • accommodation booking engine
  • hotel web booking engine
  • online reservations solutions
Visits

  • 72,000+ visits per month

Page views

  • 4.3 page views per visit

Conversion

  • 6.4% conversion of business leads

Global visibility

  • Expanding to UK, Europe & Singapore
And appearing on Page 1 for over 50 more high demand keyword phrases




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internet intelligence works
sydney

Level 39, 2 Park Street
Sydney
NSW 2000
Australia

P: +61 (0)2 9954 6655 or
P: 1300  iiWorks [1300 449 675]

internet intelligence works
san francisco

Level 22, 425 Market Street
San Francisco
CA 94105
USA

P: +1 415 912 2880

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SEO & Web Design by iiWorks
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