Web Conversion Works

Guess what happens when you double your conversion rate…

Not too hard to guess is it? You double your revenues and in most cases quadruple your bottom line…of course, it’s not just a matter of waving a magic wand…but it’s not that hard either…detailed analysis and testing can deliver significant improvements, sometimes even overnight.

Do you even know what your web conversion rate is?

Discovering and benchmarking your current web conversion rate is usually step one in any web conversion assignment – and the figures fluctuate wildly.  A conversion rate of 2.0 – 3.0% is often quoted as the “global average” but some hotel websites convert at only 0.5% and some retail sites can convert at 10.0%+.

Traffic dynamics are also a factor

And then you have to take into consideration traffic dynamics – 5.0% of 100 visits per day is good, 1.0% of 5,000 visits per day is also not too shabby…and if you can go from 1.0% to 2.0% on 5,000 visits then things are starting to look pretty cool…and not a cent spent on additional ongoing advertising or marketing costs.

Test, test and test again

Having set the benchmarks we then complete our analysis of your site and a review of your competitor set and prepare our Web Conversion Review and Recommendations Summary. Once approved by you, this forms the basis of a strategic and tactical action plan to incrementally apply modifications to your website. Sometimes that may have to do with colours, navigation and the location of Call To Action buttons. Often the checkout process can be a significant hurdle – and at every stage we test, test and test again.

The team at Web Conversion Works has the experience and expertise to deliver conversion rates that will help you sell much more tomorrow than you did today from the same visitor levels – imagine if you doubled your visitor levels as well as doubling your conversion rates?

Here at iiWorks, our “be Smart, think Big, act Fast, measure All and have Fun” philosophy drives our internet marketing strategies and tactics, delivering leading edge solutions that maximise your online visibility and produce measurable results…contact us today!

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