Gillian Nalletamby – Copywriter

Search Engine traffic will get customers there but engaging and compelling copy will keep them there, leading to increased revenue and very happy clients.

Why does SEO appeal to you so much?

SEO copywriting presents a challenge to write in a short and succinct way but also fulfil the brief of writing engaging and compelling copy using key words identified by SEO Works analysts to attract quality Search Engine traffic to your web site.

When you are not up to your elbows in keywords what do you do?

My other passion is blogging about fashion, lifestyle and women’s issues on my blog and writing articles for magazines and newspapers such as Women’s Health and Fitness, Sunday Telegraph Magazine and the Sydney Morning Herald. I also love shopping and adding to my shoe collection, learning Italian, reading books from anything chicklit to psychological thrillers and socialising with friends and family.

Three things that make you tick?

I am a self proclaimed gym junkie and enjoy sweating it out doing RPM (cycle) classes and releasing all those endorphins. I also get a buzz out of seeing my name in print or online and enjoy playing with my cheeky cat Charlie.

Favourite food?

My favourite food is seafood. I’ve recently discovered a love of cooking and make a mean spaghetti alla marinara. I’m not quite up to Masterchef status yet but I’m getting there!

If you could host a dinner with any three people, who would you choose and why?

The first person would be Candace Bushnell ( the writer whose columns in the New York Observer inspired the Sex and the City series) to provide interesting social and cultural observations. She is an inspiration to both writers and women alike and every dinner party needs a bit of fabulous. The second person would be Ellen DeGeneres to bring comical relief and behind the scenes gossip on celebs that appear on her show. The third person would be Michelle Obama, you know what they say, behind every good man…

If given the chance to skip work for a day, how would you spend the entire day?

I would fly to Melbourne early in the morning and go shopping on Chapel Street to find the perfect outfit for my dinner with Candace, Ellen and Michelle later that night (yes, we’re on a first name basis!)